A seasoned business developer and expert in optimizing and creating new revenue streams, it was the disruptive and fast-evolving nature of the gaming industry in Kuwait that caught Dawood’s attention. He has been instrumental in revamping and planning the marketing and PR strategy for Duwaween Games. He is considered to be one of the active initiators for small/ medium enterprises which is underpinned by strong relationships with key regional industry players.
Dawood Marafie has an MBA degree. He held a variety of positions in the private sector and government departments both councils or executive committees, GCC and Asian sector. He has been instrumental in achieving outstanding results with the opening of new markets, identifying significant opportunities for business growth of Duwaween Games, and generating high yields for the game.
Duwaween Games was developed with 100% Kuwaiti talent. It was established in 2003 by 3 Kuwaiti entrepreneurs and was the first of its kind in Kuwait and the region. The game peaked with 400,000 subscribers and won most of the prestigious awards in the region and in the gaming business. There was a dynamic shift in the market where, the need for websites decreased while mobile applications increased.
With a rapidly aging customer base KUWAITNET saw the need to turn the ship around before it hit the iceberg. KUWAITNET acquired Koutbo6 in 2016 and it was renamed to Duwaween Games. We focused on making the game into a regional software powerhouse that can compete globally with the best and brightest the world has to offer. The game is a mixture of interactive multi-player games and social networking applications. It is by far one of the largest/most recognized Kuwaiti/Middle Eastern social gaming app.
To end up with the innovation initially envisioned, it’s necessary to knock down the barriers that stand between a great idea and the end-user. Resources and capabilities must be marshaled to make sure a new product or service can be delivered quickly at the desired volume and quality.
We decided to try a new development technique this time, where we split the development very cleanly to minimize bottlenecks. We worked on the coding and gameplay design, also focusing on the thematic content of the game. Innovation is simply a novel way of combining things, both new and pre-existing, to create value for your customers, not the process of inventing something new.
Our Innovation Lab has been truly catalytic for us. Our goal has always been to roll out products that are unique, innovative, and are on the path to become industry leaders. We have been able to apply new technologies, gauge emerging threats, and apply potential tools for disruption of status quo.
In KUWAITNET we believe opening up innovation to all people across the company, it gives the team the
chance to come up with umpteen ideas as they are on the field interacting with our clients.
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