Brand Guidelines

Our Logo - What Represents Us

Our primary logo is the KN letters.
The secondary logo is the same but with a different primary colour.
This logo will be used on Investor facing material only.
This is a finite set and may not be added to or altered.

( AI - PNG )

Respect the Brand

The logo is part of the brand identity.
It loses value when it’s used inconsistently.
Keep it simple and people will recognize it immediately.

DO’S

Use generous space around the logo.
Only use solid backgrounds with good
contrast - choose color variant based on context.
Use your logo consistently & sparingly.
When using the logo on imagery,
make sure it is clearly visible.

DON’T

Add effects like drop shadows or gradients.
Use crazy colors or borders.
Introduce new fonts or icons.
Warp or distort.
Place it over busy backgrounds.

Below are some other examples of Don’ts

Don't
change the colour

Don't
Stretch or squash

Don't
place on similar background colour

Don't
rotate

Don't
remove any of the shapes in the logo

Don't
add drop shadow

Don't
place it over busy backgrounds

Don't
outline

Our Font

Our Colors

  • #09324E
  • #9CCFE9
  • #EE6A7B
  • #A1BD45