Brand Guidelines

Our Logo - What Represents Us

Our primary logo is the KN letters.
The secondary logo is the same but with a different primary colour.
This logo will be used on Investor facing material only.
This is a finite set and may not be added to or altered.

( AI - PNG )

Respect the Brand

The logo is part of the brand identity.
It loses value when it’s used inconsistently.
Keep it simple and people will recognize it immediately.

DO’S

Use generous space around the logo.
Only use solid backgrounds with good
contrast - choose color variant based on context.
Use your logo consistently & sparingly.
When using the logo on imagery,
make sure it is clearly visible.

DON’T

Add effects like drop shadows or gradients.
Use crazy colors or borders.
Introduce new fonts or icons.
Warp or distort.
Place it over busy backgrounds.